When I received the invitation by e-mail to participate in her famme power tour, I did not hesitate to be there for a moment. Because I admire her strength and willpower, I have great respect for her as a businesswoman and as a person. I follow her on all her social media channels. I also find it important as a blogger to meet new people and build a network. 

Many of us know her from her clothing brand Supertrash, but she does much more than just designer clothing. We see her often in different programs on Dutch television. She comes across as very brutally and directly, and she often says what is on her mind, but with her is … what you see is what you get. A real power woman with a bit of spice. I’m talking about Olcay Gulsen. Olcay is a real business woman with many goals. Although it was announced that her company Supertrash was declared bankrupt, what of course is very nagging and heartbreaking for her. She didn’t give up, shortly afterward that news came out she released a book SuperOlcay and now has a perfume with a name that says a lot about her ” Famme power ” But how is this powerful woman?I 


Gulsen was born in Waalwijk and comes from a family with four sisters and a brother. Her parents are Kurdish Armenian and come from Turkey. After studying Personnel and Labor at the Avans University of Applied Sciences in ‘s-Hertogenbosch, she then moved to Amsterdam to become a stewardess. In 2002 she started, at the age of twenty-one, a recruitment and selection company for the clothing industry: Chill Agency. Gulsen began importing clothing from brands such as Criminal and 5th Avenue under the company name 2Stepzahead. In her own words, she met in 2004 during a fashion week the owner of the clothing brand SuperTrash and started a cooperative. In 2009, Gulsen would have taken over SuperTrash. In 2016 she retired from the management of SuperTrash and continued with the fashion brand she founded: ST. Studio. However, this brand was loss-making. According to Gulsen, the organizational structure and working methods were too traditional for such a young and modern company. She made the necessary changes in the organizational structure. In 2017, according to Gulsens’s own words, the company came into financial problems due to its unique and holistic approach. With a capital injection of several million euros, the company was saved. In February 2018 she withdrew as CEO but remained connected to the company. In March 2018 all business units went bankrupt.


The packaging of the perfume is beautiful and neutral color, well, I really like the smell! Femme Power is a powerful and mysterious fragrance which make it very feminine. As much as I like the way it smells I have to say is a pretty strong smell as well, one has to like this kind of smell, but I like. It has a combination of herbs and spices mixed with Indonesian Patchouli and Virginian Cedar Wood creates a deep and sensual fragrance. This may sound weirder but together ensure that you can enjoy the smell on your skin for hours. It is really a fragrance that you can smell a day later, I love it. It’s a fragrance that represents the strength and power of a women. 

She not only launches an Eau de perfume but made an entire perfume line. The whole line comes with a complete with the Eau de Perfume 100 (100ml) and a travel size perfume of 15 ml, a scented candle (200 grams) a body cream (200 ) a shower cream (200 ml), and home perfume fragrance sticks (100 ml). I myself have the Eau de perfume size of 100 ml, which I’m enjoying it. The whole line Femme Powerline is exclusively available at Etos.

In recent years I have immersed myself in the world of scents and the impression they leave behind. A perfume can make a big impact and say a lot about your personality. During my travels, I discovered many new fragrances and ingredients. While I was on a voyage of discovery, I decided to develop a fragrance line of my favorite ingredients. Femme Power is a powerful and mysterious fragrance that is very feminine. I decided to dedicate my first fragrance too strong women.  They inspire me all my life and career to be decisive. I think it is important to encourage and inspire each other. With Femme Power, you not only wear a perfume but you become part of a movement. ‘ For more information on her new perfume, please check her websites.

Olcay was so nice and incredibly sweet to everyone, she took the time to talk to everyone, she was also interested in people who experienced she asked personal questions, such as what you do in daily life. In addition, I was very surprised that she was going to introduce herself to everyone, even if people do not know who she is. “Hey, I’m Olcay, how nice that you’re there.” “I was so surprised how incredibly sweet and thoughtful she was for everyone, I had imagined her very differently, that image has since proven the opposite. Thank for the amazing experience. 

I hope you like it.  Have a beautiful day and may God bless you above all your expectations <3

– HERCHAPTER – By Custodia Chineva-

De afgelopen jaren heb ik me verdiept in de wereld van geuren en de indruk die zij achterlaten. Een parfum kan een grote impact maken en veel zeggen over je persoonlijkheid. Tijdens mijn reizen heb ik veel nieuwe geuren en ingrediënten ontdekt. Terwijl ik op ontdekkingsreis was heb ik besloten om een geurlijn te ontwikkelen van mijn favoriete ingrediënten. Femme Power is een krachtige en mysterieuze geur die heel vrouwelijk is. Ik heb besloten om mijn eerste geur op te dragen aan sterke vrouwen. Zij inspireren mij al mijn hele leven en carrière om daadkrachtig te zijn. Ik vind het belangrijk elkaar aan te moedigen en te inspireren. Met Femme Power draag je niet alleen een parfum maar wordt je onderdeel van een beweging.’

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  • Reply
    Bianca Schrijft
    30 December 2018 at 11:06

    Ik ben even zo jaloers!! Deze lijn spreekt me zo aan. Het is haar meer dan gegund dat het slaagt. Gaaf dat je erbij mocht zijn.

  • Reply
    19 December 2018 at 13:12

    dat wist ik helemaal nog niet. producten zien er mooi uit iin ieder geval

  • Reply
    19 December 2018 at 08:49

    a different approach to know the woman behind the brand! I like the packaging, just simple but elegant.

  • Reply
    18 December 2018 at 21:37

    De verpakking zelf is al een cadeautje zeg!! En de prijs valt ook goed mee.

  • Reply
    Blog voor papa
    18 December 2018 at 10:53

    Zien er mooie producten uit en zo te zien ook nog niet overdriven duur.

  • Reply
    Felice Veenman
    18 December 2018 at 09:18

    het ziet er prachtig uit. Dapper van haar dat ze nieuwe wegen inslaat

  • Reply
    Laura | I scream beauty
    18 December 2018 at 08:00

    Ik ben hier zo benieuwd naar! Ik vind de verpakking echt prachtig.

  • Reply
    Lindsey Beljaars
    17 December 2018 at 21:25

    Oeh mooie lijn! Ik was hier nog niet van op de hoogte

  • Reply
    17 December 2018 at 19:29

    Wauw ziet er mooie lijn uit, wist niet dat ze dat ontworpen had.

    Groetjes, Eva

  • Reply
    17 December 2018 at 19:05

    Die geur ga ik snel eens ruiken, lijkt me heerlijk zoals ‘ie beschreven is.
    En olcay vinfnuk verder gewoon een tof mens!

  • Reply
    Hey Frits
    17 December 2018 at 13:41

    Wat leuk dat je haar ontmoet hebt en dat ze zo lief was voor al haar bezoekers en fans 😀 Ik wist helemaal niet dat ze dit soort dingen er ook allemaal bij doet. Een echte power women!

  • Reply
    16 December 2018 at 23:02

    Mooi design en als ik jou zo hoor ook nog eens hele goede producten!

  • Reply
    16 December 2018 at 11:49

    Wat ziet dat eruit als een prachtige lijn. Ik wist niet eens dat ze dit had ontworpen.

  • Reply
    Britt -
    15 December 2018 at 14:25

    Zien eruit als fijne producten en wat zijn ze prachtig vormgegeven! Minimalistisch en simpel maar suuuper mooi.

  • Reply
    nicole orriens
    15 December 2018 at 11:02

    Het ziet er uit als een heel complete lijn! Je hebt dan echt wel alles wat je nodig hebt stel ik me zo voor.

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