The internet can bring people together and I’m thankful for that. The social media nowadays is the new way to meet people who inspire us, even if we don’t know them personally. I had the privilege of having a short and very objective conversation with Lurinela about how it’s is to be a woman in Angola. I also had a chance to talk about her project MBAWA_CONCEPT which is a project that she has been working on with much passion.
I’ve been following her for a while now, the longer I follow her, the more I become interested in her. Tell me a little about yourself, who is Lurinela?
I’m Lurinela, an Angolan, black, mother, privileged to have had education, healthy women. I’ve space to develop critical awareness enough to insurgent and try to reduce the social and gender disparities that separate us from a more balanced society.
I don’t want to be a warrior. Nor to win 20,000 battles a day led by Christ. I have the right to breathe as a human and not to be an itinerant intensive course of overcoming strength, solitude in disguise, a million (miss) deceptions and lots of smiling claw. That paper. No joke. Stop fantasizing about it. Stop selling it.
When I heard her speak so subtly and the way she explained things about women, and she did it with a certain conviction, I was amazed by her attitude. What is it like to be an Angolan woman in Angola nowadays?
Being Angolan is very difficult. We are the resilient and peaceful special people. When we are still Angolan women, the expectation that we will follow a single narrative based on conformism and silence is even greater. I believe that as a people, we are going through a new phase where dialogue will be demanded in all spheres of power.
They are afraid a woman can be This Free. This Soft. This Strong. This Color
On her social media, she talks about certain subjects that people like myself like to listen to and she has an authentic way of telling stories with her photos, which makes her unique. What title do you represent for Angolan women?
Title? I am an anonymous person as so many others who dream, work and contribute their way to building a society that will pride us as individuals and as a collective.
I was curious if she was aware of how influenceable she is for her followers such as myself. What is the impact that your social network has had on other women?
I can’t measure it and it is not a concern at all. I use my social networks to reflect the space I occupy in the world and if in this process to drag some more people it is because they somehow already had within themselves this questioning and restlessness. The conscious use of social networks as a space for problematizing the rules and standards that society imposes on Angolans, as well as the professional and effective relations to which we are subject, has saved my life much more in the first instance.
As women, we all have challenges in our daily lives. What is your biggest challenge as Angolan?
The biggest challenge for me is must of all is knowing how to develop myself as an individual in a limiting, silencing, and abusive world.
If I have to give something to another woman, what would it be?
I wish I could give all women Knowledge, so they know the power they have as women.
Tell me how a woman should be in your point of view?
In my own point of view, a woman should be just and just what she wants to be, that’s the best way she can develop herself,
Freedom flies in a consciousness of the power of the inner universe. Are We a Concept Store or a Store Concept? Come with us. Step Into The Light. What do you want to represent the world with MBAWA-concept?
Mbawa concept aims to be a concept store that combines fashion, gastronomy, and lifestyle in an intimate space that intends to be the stage for launching new ideas and initiatives linked to art, culture, well-being and knowledge.
What do you guys sell?
We are a commercial area that will have a very interesting product line in which we are working and will announce soon.
How do you identify yourself in your own project (MBAWA-concept)?
Where did it come from and what does the MBAWA name mean?
Mbawa in Swahili (the most widely spoken language in Africa) means Wings.
It comes spontaneously by the hand of António Cristóvão, a person of extreme sensitivity when it comes to the creation of brands and concepts, and who had worked with us on the previous project. This name translates the qualitative leap that Filomena and I made toward our ambition as entrepreneurs.
It also reflects our provocation in relation to the freedom to search uninterruptedly for the best version of ourselves.
According to the terms and conditions there are general conditions. If you don’t know my conditions and you have no idea of my conditions, how can you believe that we will have trading?
There are people who see. There are people who feel. Let us not sharpen all the same senses, at the same time, in the same rhythm.
On the way some cry and others bleed. We are life, struggling to find and keep our humanity
I hope you like it. Have a beautiful day and may God bless you above all your expectations
– COM MUITO AMOR, MET VEEL LIEFDE, WITH MUCH LOVE –
– HERCHAPTER – By Custodia Chineva-